ICS Cleaning Specialist December 2011

ICS Cleaning Specialist December 2011......Page 1
Contents......Page 4
Another Ending, Another Beginning......Page 6
ICS eRants & Raves......Page 8
ICS eMedia......Page 10
Are Your MSDS Sheets Up to Date?......Page 12
News, Views & Events......Page 13
Your “Ultimate Marketing Hub”......Page 14
Google Adwords and PPC......Page 18
Know Your Customer, Know Yourself......Page 20
Technology in Cleaning and Restoration......Page 24
Must See Apps......Page 32
Products to Successfully Clean Area Rugs......Page 34
Dressed To Kill…I Mean Sell!......Page 36
The Power of Participation......Page 38
Game Plan: A Conversation......Page 40
New Products & Technologies......Page 42
Must See Products Gallery......Page 45
Ad Index......Page 47
Buyers’ Marketplace......Page 48
The Clean Trust......Page 50
SCRT Update......Page 52
PACR News and Updates......Page 53
Where We’ve Been and Where We’re Going......Page 54
Back Cover......Page 56