The Brain-Friendly Museum Using Psychology and Neuroscience to Improve the Visitor Experience

Cover
Half Title
Title Page
Copyright Page
Dedication
Contents
Contributors
Foreword
Acknowledgements
1. The Brain-Friendly Museum: How Psychology and Neuroscience Can Help Museums to be Brain-Friendly and Promote Wellbeing
	What Is a Brain-Friendly Museum?
	References
2. Emotions: The First Connection to Our Cultural Heritage
	Emotion in Cognitive Psychology
	Effects of Cognition on Emotion
	Effects of Emotion on Cognition
	Notes
	References
3. Perception and Museum Display
	Visual Perception Processes
	2D Patterns and 3D Objects
	Visual Imagery and Visual Perception
	The Complex Issue of Motion
	Notes
	References
4. Attention, Memory, and Learning in Museums
	Focused Auditory Attention, Focused Visual Attention, and Divided Attention
	Short-term Memory, long-term Memory, and Learning
	Long-term Memory Systems
	Practical Application of Psychology and Neuroscience in the Museum Environment
	Notes
	References
5. What is the Right Language and Type of Communication to Engage Different Kinds of Museum Audiences?
	A Brief Introduction on Language in Cognitive Psychology
	Some of the Main Features of Speech Perception and Reading
	A Few Notes on Speaking and Writing
	Notes
	References
6. Problem Solving, Decision-Making, Judgement, Reasoning, and Creativity: The Role of Museums in the Visitors' Cognitive Growth
	Forms of Thinking
	Problem Solving, Analogical Problem Solving, and Expertise
	Decision-making and Judgement
	Forms of Reasoning
	Human Thinking and Rationality
	Think like Leonardo
	Notes
	References
7. Museums, the "Magic Box", and Neuroscience Tools
	Tools for Assessing Brain Activity
	The US Case
	The Italian Case
	How to Involve Visitors in Museum Experiments. Some Practical Advice
	Notes
	References
8. Museums: How They Foster Wellbeing. A Round-Up of Initiatives
	Museotherapy, Art Therapy, and Museums
	Museums, Hospitals, and Healthcare
	Slow Looking and Mindfulness
	Notes
	References
		Video
9. Parallel Worlds: Popular Education Through Neuroscience and the Fine Arts
	Scientists and Education
	The Partnership
	Parallel Worlds
	The Colloquiums
	The Talks
		Vanta black—a world without colour (disorders in the perception of colour)
		Crimson—the colour of passion (colour as a social construct)
		Uranium yellow—poisoned by colour (neurotoxicity and dyes)
		YInMn blue—images in the clouds (pareidolia)
		Alexa488—a fluorescent ghost (the use of fluorescent molecules in neuroscience)
	The Workshops
		Vanta black—a world without colour (disorders in the perception of colour)
		Crimson—the colour of passion (colour as a social construct)
		Uranium yellow—poisoned by colour (neurotoxicity and dyes)
		YInMn blue—images in the clouds (pareidolia)
		Alexa488—a fluorescent ghost (the use of fluorescent molecules in neuroscience)
		The tour
		Discussion
	References
10. The Museum and Quality of Life
	Notes
	References
11. Unlocking Value in Museums and Art Galleries Through Measuring Wellbeing
	Wellbeing and Existing Performance Measurement
	Case study: Measuring Wellbeing via Activity Flow: Christchurch Art Gallery Te Puna O Waiwhetū, New Zealand
	Generating Wellbeing to Unlock Value
	Will Museums and Art Galleries Become Living Rooms?
	MAGs and a Healthier SMART City
	Brain Capital versus Digital Disruption—The Dilemma of Brain-friendly Museums
	Conclusion: MAGs Are Wealth Generators of the Future
	Notes
	References
12. The Museum's Mind: A Genetic Code for Cultural Exhibitions,
	Introduction
		Museum's Communication
	A Methodological Approach to Create a "genetic code" of the Museum
	The Virtual Museum's Mind
	Conclusions
	Notes
	References
13. Virtual Reality and Neuroarchaeology: Visual Perception and Cognition of an Archaeological Excavation
	Introduction
	Spatial Embodiment, Memory, and Sensorimotor Skills
	Vulci: A Virtual Excavation
	Eye-tracking: A Form of Cognitive Experience Measurement
	Methods: Web-based Eye-tracking
	Preliminary Results
	Conclusions and Future Perspectives
	References
An End That Is a Beginning
Index