How to Turn Words Into Money

Contents......Page 4
A Word From The Author......Page 6
Introduction......Page 7
Words,Not Numbers, Are the True Currency of Business......Page 8
How to Pay Less For Everything......Page 9
The Education of a Salesman......Page 11
The Future of Direct Marketing......Page 18
How To Generate Great Ideas......Page 25
How Many of These 17 Commonly Accepted Myths Are Blocking Your Path to Real Success?......Page 33
How To Make Your Company An Everlasting Success......Page 41
How To Create a Successful U.S.P.......Page 47
How To Create a  Spiritual Company and Turn It Into A Multi-Million Dollar Success......Page 53
How To Generate Energy - The Fuel of Success......Page 60
10 Million Dollar Sales Secrets......Page 67
How To Prepare Headlines That Make Money......Page 74
Secrets of a Profitable Ad......Page 81
33 Secrets of Successful Sales Letters......Page 89
Secrets of Envelope 'Teaser' Copy Which Can Double Your Response......Page 97
38 Ways to Use FREE - the Most Powerful Word In Any Language......Page 105
How To Launch a Hot New Product......Page 112
How To Prepare a Successful Mailing Kit That Transcends Language Barriers......Page 124
How To Profit From Public Speaking......Page 140
Secrets of Writing a Book That Sells......Page 149
So You Want To Do An Infomercial......Page 156
Secrets of Profitable Yellow Page Advertising......Page 162
How to Increase Wealth By Licensing Your Product Overseas!......Page 170
How To Use Two-Step Marketing to Return a Profit of $29,450 For Every 1,000 Leads!......Page 176
Is Money Important or Not?......Page 184
How Ted Nicholas Can Help You Further......Page 191
Share Your Success Story......Page 192