Principles and Methods of Social Research

Contents......Page 8
Preface......Page 10
I Introduction to Social Research Methods......Page 16
1 Basic Concepts......Page 18
2 Fitting Research Design to Research Purpose: Internal and External Validity......Page 32
3 Measuring Concepts: Reliability and Validity......Page 51
II Research Design Strategies......Page 74
4 Designing Experiments: Variations on the Basics......Page 76
5 Constructing Laboratory Experiments......Page 91
6 External Validity of Laboratory Experiments......Page 111
7 Conducting Experiments Outside the Laboratory......Page 127
8 Correlational Design and Causal Analysis......Page 140
9 Quasi-Experiments and Evaluation Research......Page 161
10 Survey Design and Sampling......Page 184
III Data Collection Methods......Page 210
11 Systematic Observational Methods and Naturalistic Research......Page 212
12 Interviewing......Page 238
13 Content Analysis......Page 260
14 Scaling Stimuli: Social Psychophysics......Page 279
15 Scaling Individuals: Questionnaire Design and Rating Scale Construction......Page 292
16 Social Cognition Methods: Measuring Implicit Thoughts and Feelings......Page 308
17 Methods for Assessing Dyads and Groups......Page 326
IV Concluding Perspectives......Page 344
18 Synthesizing Research Results: Meta-Analysis......Page 346
19 Social Responsibility and Ethics in Social Research......Page 359
References......Page 374
B......Page 414
C......Page 415
E......Page 416
H......Page 417
K......Page 418
M......Page 419
O......Page 420
S......Page 421
W......Page 423
Z......Page 424
C......Page 426
E......Page 427
L......Page 428
P......Page 429
R......Page 430
W......Page 431