Successful Facebook Marketing

Introduction......Page 5
The Like Currency......Page 7
Your Facebook Strategy......Page 8
Creating Your Facebook Page......Page 11
Naming Your Page......Page 12
Adding an Image......Page 15
Adding Information......Page 19
Adding Content to Your Wall......Page 22
Adding Photos to Your Page......Page 23
Customizing Your Page Tabs......Page 30
Promoting Your Page......Page 33
Suggest to Friends......Page 34
Promote this Page on Your Website......Page 35
Adding a Like Button to your Site......Page 41
Adding an Activity Feed to Your Site......Page 45
Adding a Recommendations Feed to Your Site......Page 48
Adding Facepile to Your Site......Page 49
Add a Live Stream to your site......Page 50
Adding Comments to Your Site......Page 51
Promoting your Facebook Page on Social Media......Page 52
Publishing Unique Content on Facebook......Page 58
The Basics: 
Importing RSS......Page 59
Updating from Twitter......Page 62
Unique Facebook Content......Page 64
Driving Traffic......Page 68
Encouraging Actions......Page 72
Deepen Relationships......Page 76
General Tips for Content......Page 83
Getting a Vanity URL......Page 84
Turning Visitors 
Into Fans......Page 88
Fan-only Content......Page 97
Setting Up Custom Tabs......Page 102
Facebook Metrics......Page 105
Users Detailed View......Page 109
Interactions Detailed View......Page 114
Using Insights......Page 116
Creating Your First Ad......Page 119
Targeting Your Ad......Page 124
Sponsored Stories......Page 133
Conclusion......Page 136
About The Author......Page 138