The PayPal Official Insider Guide to Mobile Profits: Make money anytime, anywhere (PayPal Press)

Contents......Page 8
Acknowledgments......Page 5
Foreword......Page 6
Introduction......Page 16
1 Introducing the World of Mobile Commerce......Page 23
Where Mobile Commerce Stands Now......Page 25
And Where It Figures to Go Next......Page 26
Common Sense Always Applies......Page 28
mCommerce, eCommerce, and Retail: Merging as One......Page 29
Minimize the Parts......Page 30
Fewer Images, Faster Sales......Page 31
Assure Mobile Security......Page 32
How PayPal Mobile Can Help......Page 34
Mobile Local Services......Page 36
Going Mobile......Page 37
Profiting with Your Mobile Business......Page 38
Making the Most of PayPal Mobile Payments......Page 39
Summary......Page 40
2 Mobile Sales 101......Page 41
Bridging Online and Mobile Web Payments......Page 43
Monetizing Mobile Websites......Page 44
Selling via Mobile Apps......Page 45
Selling on Multiple Mobile Devices......Page 47
The Smart Money Is on Smartphones......Page 49
Other Mobile Devices Boost Peripheral Sales......Page 50
Using PayPal Mobile......Page 52
Mobile Express Checkout......Page 53
Mobile Express Checkout Library......Page 55
Mobile Express Checkout Device Support......Page 56
Mobile Payments Library......Page 57
Mobile Local Services......Page 59
Summary......Page 60
3 Why Sell via Mobile Now?......Page 61
Common Goods Are in Big Demand......Page 63
More Consumers Are Shopping on Mobile......Page 64
Greater Uses for Smartphones......Page 65
More Merchants Are Selling on Mobile......Page 66
Better Mobile Payment Options Are Available......Page 67
Customer Convenience Pays......Page 68
High Customer Expectations......Page 69
PayPal Mobile Payments Can Help......Page 70
There’s Room in the Mobile Marketplace......Page 71
More Apps Are Welcome......Page 72
Consumers Want More Mobile Buying Options......Page 73
PayPal Mobile Customer Options......Page 74
Merchant Payment Processing Options......Page 75
Now the “Digital Wallet”......Page 76
Combined Media Selling Is Growing......Page 77
Mobile Apps Are Able Moneymakers......Page 78
Being Paid—Whatever Mobile Mediums You Choose......Page 79
Summary......Page 80
4 Tapping Trends in Mobile Selling and Payments......Page 81
Appreciating New Consumer Options......Page 83
Serving Social Shopping Preferences......Page 85
Targeting Tablets......Page 86
Tablets Attract Customers......Page 87
Tablets May Overtake Smartphones......Page 89
Engaging the Emerging Global Market......Page 90
A POS Shopping Scenario......Page 91
POS Success Factors......Page 92
A Closer Look at POS......Page 93
POS Purchasing from End to End......Page 97
POS Steps Using a Smartphone......Page 98
Adopting “Augmented Reality” Apps for Selling......Page 99
How Do Augmented Reality Apps Work?......Page 100
What’s the Value of Today’s Augmented Reality Apps?......Page 101
Summary......Page 102
5 Best Practices for Building Your Mobile Website or App......Page 103
Build Less, Not More......Page 105
Optimize for a Small Screen......Page 106
Use Proper Browser Code......Page 107
Enable Redirection to Your Mobile Website......Page 108
Go Flash-Free......Page 109
Customers Must Know What’s Happening......Page 110
Successful SEO Tips......Page 111
Common Goals......Page 112
Who Participates in the Mobile Money Ecosystem?......Page 113
Mobile Checkout Options......Page 114
Compact Checkout Flows......Page 116
Summary......Page 118
6 Finalizing Your Mobile Launch......Page 119
Common Issues for Websites and Apps......Page 121
Which Mobile Platforms Will You Use?......Page 124
Choosing Platform Features......Page 125
Working with Platform Service Providers......Page 126
How Will You Secure Your Data?......Page 128
Location Is Everything......Page 129
Is an App Store Presence Required?......Page 130
Physical Products, Digital Goods, or Mobile Services?......Page 131
Mobile Ticketing......Page 132
Mobile Bill Paying......Page 133
Who Is Your Mobile Customer?......Page 134
Where Is Your Mobile Customer?......Page 136
What Is Your Mobile Customer Profile?......Page 137
Summary......Page 138
7 Designing Your Mobile Payment Flow......Page 139
What PayPal Mobile Tools Mean for Your Business......Page 141
What PayPal Mobile Does for You and Your Customers......Page 142
Designing a Payment Flow with PayPal Mobile Tools......Page 143
Using PayPal Mobile Buttons......Page 144
Paying from the Shortcut Button......Page 146
Paying from the PayPal Logo Mark Button......Page 149
Best Practices for Your Mobile Payment Flow......Page 150
PayPal Mobile Payment Enhancements......Page 153
Summary......Page 154
8 Implementing PayPal Mobile......Page 155
How the www.X.com/mobile Website Can Help You......Page 157
Connecting Your PayPal Account......Page 158
Getting API Credentials......Page 159
How to Integrate PayPal Mobile Payment Libraries......Page 160
Quick and Easy Setup......Page 161
Setting Up the Mobile Express Checkout Library......Page 167
The Five Steps of Integration......Page 169
The Building Blocks of Mobile Express Checkout......Page 170
APIs to Implement......Page 171
Summary......Page 172
9 Obtaining Money with the PayPal Mobile App......Page 173
Sending and Receiving Money......Page 175
Requesting Money......Page 177
Transaction History and Balance Tools......Page 178
How Mobile Local Services Work......Page 179
Registering for Mobile Local Services......Page 180
Fundraising......Page 183
Accepting Donations......Page 185
Summary......Page 188
10 Growing Your Mobile Business......Page 189
Boosting Sales with Better Mobile Traffic......Page 191
Monitoring Traffic Sources......Page 193
Measuring Keywords......Page 194
Texting......Page 195
Offering e-Newsletters......Page 196
Maximizing Mobile Marketing Tools......Page 198
Blog Marketing......Page 199
Podcasting......Page 200
Offering Extras......Page 201
Post-sale Techniques......Page 202
Selling Higher Profit Products and Services......Page 203
Building Mobile Business through Social Media......Page 204
Setting a Social Media Strategy......Page 205
Measuring Social Media Metrics......Page 206
Locating Consumers in Groups......Page 207
Engaging Social Media Customers......Page 208
Adding Recurring Payments with PayPal Mobile......Page 209
Summary......Page 210
Appendix: Mobile Information Resources......Page 211
B......Page 230
E......Page 231
I......Page 232
M......Page 233
P......Page 236
T......Page 238
W......Page 239
Z......Page 240